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Triumphant Finale: ‘Hifazat’ Campaign Wraps Up Innovative Theater Shows Nationwide

“Hifazat: A powerful campaign tackling maternal health and child marriage in Pakistan. UNFPA and SoLF employ social media and impactful theater performances to spark nationwide awareness and foster community engagement. Join the conversation for positive societal change.”

Triumphant Finale: 'Hifazat' Campaign Wraps Up Innovative Theater Shows Nationwide

Around 30,000 women in Pakistan die each year because of problems related to pregnancy. Shockingly, 36% of girls get married before they are 18, and 10% get married even before they turn 15.

These big numbers show that it’s really important to deal with issues like mothers’ health and girls getting married too early in Pakistan.

In Pakistan, the way people think about gender makes the situation very bad. About 30,000 women die every year because of problems related to pregnancy. Surprisingly, 36% of girls are made to marry before they turn 18, and 10% of them get married even before they are 15.

The shows made us think differently, not just the young people but also the older ones. It’s important to change the way we talk about things like moms’ health and girls getting married too soon. The play should go to more places, making people talk about things that are old-fashioned and helping different generations understand each other better.

To make a big change, the United Nations Population Fund (UNFPA) and the School of Leadership Foundation (SoLF) started a campaign in 2022 called “Hifazat.” In this campaign, they used social media and involved young people to talk about these important issues. The campaign reached over 1 million people.

This year, they also did plays to show how difficult it is for mothers and young girls. The plays aimed to make people think differently about what they believe in. By using plays, they wanted to bring communities together to talk and understand each other.

Triumphant Finale

The Hifazat campaign used two ways to tackle the problems in Pakistan. First, they used social media to make people all over the country aware. Second, they used live plays to get communities involved and talking.

The group Theatre Wallay, made up of artists who love theater and literature, helped with the campaign. They did 20 plays in different places like Charsadda, Swabi, Swat (Khyber Pakhtunkhwa); Lasbela (Balochistan); Rawalpindi, Multan, and Bahawalpur (Punjab); and Sukkur, Khairpur, and Larkana (Sindh), so lots of people could see them.


The shows were really praiseworthy; they talked about things our community usually doesn’t talk about openly. This initiative was necessary to break the silence and make people aware of important things like moms’ health and problems related to gender. The arts have a special ability to start important talks, and these shows did exactly that.

The first play in Rawalpindi was a big success, and people loved it. Saima Ahmed, who is a leader in the community and supports young people, said, “Plays have the power to break barriers and connect with people emotionally. Through these plays, we not only give information but also start conversations that question the way things are. It’s an important tool to tell people about problems like mothers’ health, violence against women, and girls getting married too early.”

To keep the conversation going, they also talked to people after the plays. These talks helped community members share their thoughts, ask questions, and talk more about important issues.

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Abdur Rahman, who watched the Hifazat plays, liked them a lot and said they made a big impact.

The UNFPA Pakistan and SoLF working together show how important it is for everyone to do something about big problems in society. The Hifazat campaign, using plays and storytelling, has started conversations about important topics. This has made people more aware and has helped make positive changes in society.

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