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Tetra Pak Renews Nutrition Partnership with Islamabad United for the Sixth Consecutive Year

Discover the latest news as Tetra Pak Pakistan extends its partnership with Islamabad United for the 9th season of the Pakistan Super League. Learn about their commitment to promoting safe and healthy packaged milk, and supporting Islamabad United players in their PSL journey. Stay informed on the collaboration’s impact on raising awareness about the importance of milk consumption for a healthy lifestyle.

Tetra Pak Renews Nutrition Partnership with Islamabad United for the Sixth Consecutive Year

Tetra Pak Pakistan has shared that they will continue to work with Islamabad United as their official nutrition partner for the upcoming season 9 of the Pakistan Super League (PSL). This season is set to take place from February to March 2024.

The agreement was made official during a special ceremony held at the Pakistan Cricket Board (PCB) headquarters in Lahore on December 11, 2023. Mr Awais Bin Nasim, Managing Director of Tetra Pak Pakistan, and Mr Ahsan Latif, CEO of Islamabad United, signed the agreement. This partnership has been ongoing since 2019, marking the sixth year of support from Tetra Pak for Islamabad United.

The ceremony was attended by important figures from both Tetra Pak and Islamabad United. Through this collaboration, Tetra Pak aims to spread awareness about the benefits of consuming safe and healthy packaged milk. The focus is on emphasizing the role of such milk in maintaining a healthy and active lifestyle.

Tetra Pak points out that milk is rich in high-quality proteins, which are essential for repairing and rebuilding muscles after intense physical activity. The key is to ensure that the milk consumed is free from bacteria or any form of adulteration. Islamabad United players are expected to gain nutritional benefits from safe and healthy packaged milk during their PSL games and practice sessions.

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Mr Awais Bin Nasim, Managing Director of Tetra Pak Pakistan, stressed the importance of safe and healthy milk consumption. He mentioned that milk is an ideal source of nourishment, particularly for regaining lost energy after vigorous activities or exercise. Tetra Pak’s 6-layer packaging technology, without using chemicals or preservatives, is highlighted as a means to protect the nutritional integrity of milk. The collaboration with Islamabad United serves to raise awareness about the significance of safe and healthy milk consumption in our daily lives.

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