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Samsung Reclaims Top Spot in Global Smartphone Shipments in Q1 2024

After a brief interlude, Samsung has swiftly reclaimed its throne from Apple as the leading smartphone manufacturer in terms of shipments during the first quarter of 2024. According to data from the International Data Corporation (IDC), Samsung’s resurgence comes amidst a robust recovery trend in the smartphone market.

Samsung Reclaims Top Spot in Global Smartphone Shipments in Q1 2024

Inthe first quarter of 2024, global smartphone shipments witnessed a significant uptick of 7.8% year over year, surging to a remarkable 289.4 million units, as per preliminary insights from IDC’s Worldwide Quarterly Mobile Phone Tracker.

Here’s a breakdown of the top 5 smartphone companies based on preliminary results for the first quarter of 2024:

  1. Samsung: Securing the top spot with 60.1 million units shipped, Samsung commands a market share of 20.8%, marking a slight decline from the previous year.
  2. Apple: Following closely behind, Apple shipped 50.1 million units, capturing a market share of 17.3%, experiencing a decrease compared to the same period last year.
  3. Xiaomi: Making significant strides, Xiaomi shipped 40.8 million units, accounting for a market share of 14.1%, reflecting substantial growth compared to the previous year.
  4. Transsion: Surging ahead, Transsion shipped 28.5 million units, marking a notable increase in market share and shaking up the rankings.
  5. OPPO: Despite facing challenges, OPPO shipped 25.2 million units, demonstrating resilience in a competitive market landscape.

Ryan Reith, the group vice president of IDC’s Worldwide Mobility and Consumer Device Trackers, highlights the continued recovery of the smartphone market, with top brands showing signs of improved performance. While Samsung and Apple are expected to maintain their dominance, IDC anticipates a resurgence from Huawei and significant gains from Xiaomi in the coming quarters.

Additionally, Nabila Popal, research director with IDC’s Worldwide Tracker team, notes an increase in smartphone value and average selling prices (ASPs), driven by consumer preferences for more expensive smartphones with longer lifespans. Transsion’s rise to prominence signifies a shift in power dynamics among the top 5 phone makers, promising further disruptions in the market.

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As the industry navigates through post-recovery challenges following the COVID-19 pandemic, smartphone manufacturers are expected to adjust their strategies to sustain growth and adapt to evolving consumer demands. Stay tuned as the smartphone market continues to evolve in the dynamic landscape of the digital age.

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