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easypaisa Shines at CLIO Awards with ‘Audio Nikahnama’ Campaign

Adding another feather to its cap, Easypaisa has yet again achieved remarkable success on the international stage, this time at the prestigious CLIO Awards, where it emerged as the only Pakistani brand to win this year.

easypaisa Shines at CLIO Awards with 'Audio Nikahnama' Campaign

easypaisa’s groundbreaking “Audio Nikahnama” campaign secured two bronze awards in the categories of “Specific Target Audience” and “Use of Platform/Native Integration” in the audio and digital/mobile medium.

The CLIO Awards, established in 1959, honor excellence in advertising and celebrate bold work that advances the advertising industry. Time magazine once described the event as the world’s most recognizable international advertising award. The awards are judged by a panel of international advertisers.

Rifah Qadri, Head of Marketing & Communications at easypaisa, expressed immense pride in the achievement, stating, “We are immensely proud of the ‘Audio Nikahnama’ campaign and the international recognition it has received at the prestigious CLIO Awards. This campaign serves as a true testament to our commitment to driving meaningful impact and addressing societal issues through innovative tech-based solutions.”

The “Audio Nikahnama” campaign is a pioneering initiative aimed at enhancing knowledge regarding the marriage contract. By leveraging technology, easypaisa seeks to break down cultural barriers and empower women to make informed decisions about their future.

This success at the CLIO Awards follows easypaisa’s recent triumph at the Dubai Lynx Awards, where the “Audio Nikahnama” campaign clinched three Gold and two Bronze awards, further highlighting its impact and ability to drive positive change.

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With over 40 million registered mobile accounts, easypaisa continues to lead Pakistan’s digital financial services landscape. The company remains dedicated to fostering financial inclusion and envisioning a financially inclusive society through the power of collaboration and technology.

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